Anonymized findings from website audits keep repeating
Anonymized findings from website audits keep repeating. Here are four we see often when checking how a business appears to AI systems:
1. Robots.txt blocks AI crawlers by accident, usually through a broad rule copied from a template or a security plugin.
2. Schema.org markup exists, but describes the wrong thing: an Organization with no description, or a Product without price or availability.
3. Key facts (services, locations, pricing logic) live only in images or PDFs.
4. Contact and booking information is inconsistent across the site and external profiles.
None of these are exotic, and most take hours, not weeks, to fix. We don't claim that fixing them changes how any AI system ranks or recommends you. They make your information clearer and more consistent, which is a reasonable goal on its own.
A good first step is knowing which of these apply to you. Free mini-check: llmreadiness.com